Establishing long-term relationships with customers and suppliers to ensure mutual ongoing benefits

Encouraging expansion in developing countries through the fostering of local interests and resources

Maintaining prudent management of the financial interests of the group

Delegating high levels of responsibility to internationally recruited professional managers

Creating a working environment that encourages employee loyalty and long-term commitment

Achieving growth through the geographic expansion of interests

Staying close to markets, understanding customer needs and responding quickly to changes

Ensuring fairness to all customers based on mutual goodwill, respect and trust